Whit Chapman

Senior Communications Leader | Enterprise Tech & Financial Services

Communications strategist with nearly 15 years of experience driving high-impact programs for fintech and enterprise technology companies. Proven record leading corporate narrative, executive visibility, and integrated PR at scale — from global agency leadership to in-house leadership at a publicly traded fintech. Skilled at building and managing communications functions, counseling C-suite executives, and translating complex stories into coverage that shapes reputation.

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Green Dot — Director of Communications & B2B Marketing

Oct 2020 – Present

Promoted from Senior PR Manager, March 2024. Green Dot is a publicly traded fintech platform and embedded finance provider powering programs for Apple, Walmart, Amazon, and thousands of other businesses.

  • Led a refresh of Green Dot's corporate positioning, shifting brand perception from legacy prepaid card company to modern fintech platform

  • Drove a 6X increase in press coverage, averaging 800+ unique articles per year across key business and fintech/payments trade media

  • Led communications for partnership launches with Walmart, Amazon, Samsung, and Crypto.com

  • Co-led the launch of Green Dot's embedded finance platform, Arc, including a fully integrated rollout at Money20/20

  • Served as company-wide lead for Green Dot's presence at Money20/20 (3K+ companies, 15K+ attendees), owning a ~$500K budget end-to-end

  • Built and managed executive visibility programs for 4–5 C-suite leaders at a time

  • Grew Green Dot's corporate LinkedIn following by 30K+ (117% increase)

  • Overhauled internal communications infrastructure for a workforce of 1,000+ employees

FleishmanHillard — Managing Supervisor

Jun 2012 – Oct 2020

Advised 30+ clients with aggregate annual budgets exceeding $2M; helped grow the agency's fintech practice across Boston and Chicago.

  • Secured coverage in The Wall Street Journal, Forbes, Fortune, WIRED, VentureBeat, and Fast Company

  • Helped lead media strategy for LEGO Education's CES 2016 launch — 94 unique articles, 100+ interviews, 330M+ media impressions, and five "Best in Show" awards; won PR Club Gold Bell Ringer

  • Partnered with C-suite executives on thought leadership, including World Economic Forum speeches and bylined Fortune columns

  • Counseled clients through data breaches, bankruptcy, and regulatory communications; managed AbbVie HUMIRA public affairs campaigns

  • Managed internal communications for business groups of 6,500+ employees

Expertise

Corporate Communications

Reputation Management

Executive Thought Leadership

Media Relations

Partner & Product Launches

Internal Communications

B2B Storytelling

Crisis & Issues Management

Key Clients

Green Dot

Ingenico Group

ACI Worldwide

General Electric

SAP

Kodak

AbbVie

Philips

LEGO Education

Education

Washington University in St. Louis, Olin Business School

B.S. Business Administration (Marketing & Writing), 2012

Awards

PR Club Gold Bell Ringer — Best High Tech Launch (LEGO)

PR Club Silver Bell Ringer — Best Healthcare Launch (Philips)